In the article, Care Bears vs. Transformers http://www.sociology.org/media-studies/care-bears-vs-transformers-gender-stereotypes-in-advertisements, Dr. Monica Brasted claims that the media and advertising have a profound influence on gender stereotyping. Read the article and answer the following questions to the blog. Put the answers in your OWN words. Do not plagiarize or copy and paste.1. How are boys and girls portrayed in advertisements?
2. Specifically, what kind of commercials are young girls in?
3. What kind of commercials are young boys in?
4. What does the author state about gender roles and the play castle advertisement.
5. How does Bandura's social learning theory relate to gender roles and the media?
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
1. Girls are more passive and cooperative, while boys are more aggressive and competitive
ReplyDelete2. Commercials for dolls and makeup, and they seem to be confined to their homes
3. Commercials for toy guns and action figures. They do not seem to have limited freedom of where they can roam
4. The boys seems to "posses the power" over the girl. The girl is supposed to fear something essentially not pink, while the boy is supposed to play in something very "butch
5. His theory makes it seem that if something is pink, it is wrong for a boy to touch it. If something has cars in it, girls should not be interested. Young children have been taught through media that liking certain things because of color and subject is unorthodox and should not be done. It makes you less "girly" or less "manly" which is frowned upon by ones peers
6. The My Little Pony franchise is specific to girls. In the movies, TV show, and dolls, there are no men. This is gender typing but also unrealistic, because the world will always have men in it.
1. Boys are portrayed as more aggressive and independent. Girls are shown to be playing with make up and dolls while boys are shown playing sports, or racing cars.
ReplyDelete2. Young girls are in commercials for Barbie, Bratz Dolls, and stuffed pets to take care of. These ads show them nurturing and making up their toys.
3. Boys are shown in commercials roaming around and battling g each other and showing independence by being further away from their homes.
4. The author states that the ad portrays the boy as stronger and more in control while the girl looks weak and afraid. In the ad the boy is looking down on the girl. The ad also shows a pink castle which is apparently for girls, the idea being that color dictates the appropriateness of a toy.
5. Bandura's theory says that children learn their gender roles through observation and reinforcement and reward. Children learn what toys they're supposed to play with by what toys all of the other children of their gender are playing with. They learn to play with what their parents give them and what their parents tell them is good to play with
6. In commercials for nerf guns you only see boys battling each other and never girls. This portrays a stereotype that only boys like to play with them and guns and things of that sort.
1. In advertising girls are portrayed as shy, docile and less aggressive. Boys are portrayed as active, bold and aggressive.
ReplyDelete2. Young girls are in doll commercials and seen playing house, usually in their room or their own backyard.
3. Young boys are portrayed playing sports outside or battling eachothers action figures in a stylized way.
4. In the play castle ad the boy is portrayed as the strong knight facing an unknown horror while the girl is shown cowering in fear from something off screen. A pink castle is also advertised explicitly for girls.
5. Bandura's social learning theory relates to gender roles because the theory is that children learn through imitation from observing those around them. Because children see young girls playing with dolls in commercials and are told to like dolls if they are girls, the gender stereotype is further ingrained within them.
6. Nerf guns commercials show gender roles because you see boys running around shooting eachother with these toys in an action packed way, often in a foreign setting, not just their backyard. In an Easy Bake Oven commercial however girls are shown baking with the oven, usually in their own home.
1. Girls are presented cooking and playing house, playing with dolls, concerned with being popular. The girls are shown as beautiful and passive and less competitive than boys. The boys are presented as aggressive, shown doing physical activity, and more independent than girls.
ReplyDelete2. Barbie or bratz commercials, usually staying in their homes.
3. Transformers or Star Wars playing outside with each other and away from the house with more freedom and more action.
4. The boy is in the castle confident and the girl is standing outside scared, showing the boy has power over the girl. Also there is a pink castle to the right side, for girls because the grey is for boys.
5. The theory states that you learn through observation, the media is showing that pink is for girls and blue is for boys and the roles girls should be doing compared to the boys playing outside. This teaches young kids what is socially acceptable for them.
6. Toy sewing machines are portrayed in adds with little girls or in the girl section and usually have typical “girl” colors on them.
1. Girls are displayed as cooperative and more passive and less aggressive and competitive. Boys are displayed as having aggressive behavior, seeking power, speed and physical action, and are more independent than girls.
ReplyDelete2. Girls are shown in doll or make-up commercials.
3. Boys are in shown in sport, action figures, or racecar commercials.
4. The author says that since the boy is inside the castle, he posses power over the girl because she is outside the castle. Also the company makes the castle in grey and pink, so the children think the grey castle is for the boys and the pink castle is for the girls.
5. Bandura’s social learning theory relates to the gender roles in the media because children formulate gender role concepts through observations. Children watch a lot of television so all of their concepts are coming from the shows and commercials they are watching and the society is putting the “right way” boys and girls should act and like. Since they watch so much television, the shows and commercials can have a greater influence than their own parents’ behaviors.
6. An example is in Bratz dolls commercials, they only have girl Bratz dolls and only have girls playing with them in the commercials.
1.How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are presented in traditional roles such as playing house, cooking, playing with dolls and being concerned with being popular and beautiful. Girls are also portrayed as being cooperative, more passive and less aggressive and competitive than boys. Boys, though, are shown seeking power, speed and physical action. Aggressive behavior is almost exclusively limited to advertisements targeting boys. Boys are also shown as being more independent than girls.
2. Specifically, what kind of commercials are young girls in?
Girls are in commercials where they are playing with dolls or makeup. When girls appear in commercials, they are rarely shown away from their homes.
3. What kind of commercials are young boys in?
Boys are in commercials where they are playing sports, racing cars or playing with action figures. When boys are shown it seems also that they are free to roam the world and appear in all different places.
4. What does the author state about gender roles and the play castle advertisement?
The advertisement for the castle shows the girl seemingly cowering inside of it and the boy is outside seeming to have the power. The castle is also available in pink for girls and gray for boys. This stereotypes that all girls like pink and all boys like gray.
5. How does Bandura's social learning theory relate to gender roles and the media?
Bandura says that children formulate gender role concepts through observations as well as through rewards and punishment. This would relate to gender roles and the media because by observing what they see in the media, the children will, in a sense, learn the way they are supposed to act.
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
An example of gender stereotyping would be the easy bake oven. One version of the box features a little girl on it. The actual oven itself is usually pink or purple in color. This product was made to “appeal to girls” because, stereotypically, girls like pink and purple better and they will be the ones that are baking and cooking.
1. Girls are portrayed as cooperative and more passive and less aggressive and competitive. Boys are portrayed more mobile and active and seeking power, speed and physical action. Also are shown more independent that girls.
ReplyDelete2. Girls are shown in commercials playing with dolls or makeup.
3. Boys are shown in commercials playing sports, racing cars, or battling action figures.
4. The author states about the gender roles in the play castle advertisement that the boy is shown standing outside the castle looking out while the girl is depicted as cowering outside the gate of the castle as if in fear of something unseen. The boy seems to possess the power as he looks down at the girl. Also, the company makes the castle in grey and pink, so the children think the grey castle is for the boys and the pink castle is for the girls.
5. Bandura’s social learning theory relates to gender roles and the media because children formulate gender role concepts through observations. Children get their concepts from the shows and commercials they are watching that society says the so called right way boys and girls should act and what they should like.
6. An example of a certain toy that portrays gender stereotyping is American Girl dolls because they only show little girls playing with them and sell mostly all girly stuff for the dolls.
1. In advertisements, girls are showed playing house and cooking. They also play with dolls and are concerned with being popular and beautiful. Boys are shown seeking power, speed, and physical activities. They have aggressive behavior and are seen as more independent than girls.
ReplyDelete2. In commercials girls are shown playing with dolls and makeup.
3. Boys are shown racing, playing sports, and battling action figures.
4. The boys possess power over the girls in the castle advertisement. The advertisement also uses the colors element to dedicate which castle would belong to a boy and which would belong to a girl.
5. Bandura's social learning theory relates to gender roles and the media children form gender role concepts through observations. This comes from observing other individuals, their parents, and now more then ever the television.
6.Tonka trucks advertisements
1. How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are presented in traditional roles such as playing house and cooking. They are also shown playing with dolls and worrying about being popular and beautiful. Boys are shown seeking power and speed. They are also shown being more independent than girls.
2. Specifically, what kind of commercials are young girls in?
Girls are in commercials involving dolls or makeup. For example, barbies and bratz dolls. They shown playing in their bedroom or their backyard.
3. What kind of commercials are young boys in?
Boys are in commercials involving cars or battling action figures. For example, star wars and transformers. They are shown as more mobile and active and have more freedom to roam the world.
4. What does the author state about gender roles and the play castle advertisement.
The boy is shown standing inside the castle looking out and the girl is shown outside the gate as if in fear of something. The advertisement shows two different colors the play castle can come in. The gray castle is meant for the boys while the pink castle is meant for the girls. The advertisement portrays gender stereotyping.
5. How does Bandura's social learning theory relate to gender roles and the media?
According to his theory, children formulate gender roles through observations as well as reward and punishment. The media is the most frequent model for children. Especially in movies, books, and television.
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
The polly pocket commercials all show girls playing with them instead of boys. It shows gender stereotyping since it is portraying that only girls should play with polly pockets.
Kelsey Zug
ReplyDelete1. Girls are seen playing house or kitchen, and playing with dolls. They are shown as being concerned with being popular or beautiful, and seem more passive and cooperative. Boys, on the other hand, are shown as being aggressive, competitive, and power hungry, seeking speed and action. Boys are shown as being more independent than girls.
2. Young girls are usually in Barbie doll or Bratz doll commercials, in addition to make up and stuffed pets to care for.
3. Young boys are in commercials for sports, transformers, or Star Wars.
4. The author states that the gender stereotyping is shown very clearly in this advertisement, because the boy is standing in the castle looking down upon the girl, who is cowering outside the castle, as if she is scared or weak. Also, there is a picture of a pink castle in the corner, indicating that the gray castle is only for boys and the pink castle is only for girls.
5. Bandura's social learning theory applies to the gender stereotyping because children learn by observation that girls tend to like pink and play with dolls and boys tend to like blue and play with Star Wars toys, so they imitate that behavior and are rewarded. When girls start to like princesses and boys play with trucks, their parents believe that is normal and they reinforce and reward that behavior.
6. Snuggie commercial - the girls are shown in the pink, purple, or flower print snuggies, and they boys have skull print or blue snuggies. No girl is shown in skull print and no boys are shown in pink.
1. Girls are portrayed as playing the stereotypical role of cooking or house. Girls are also shown playing with dolls and being concerned with being popular. Boys are shown seeking power and physical activity. They are portrayed as independent and they show aggressive behavior.
ReplyDelete2. Girls are in Barbie doll, stuff pets and make up commercials. They are mostly shown in their rooms or in the backyard. Almost never away from the house.
3. Boys are in sports, racing and action figure commercials. They are given more freedom to explore and they are more active.
4. In the castle advertisement the boy is portrayed in the castle and the girl is shown outside the castle looking like she is scared of something. The boy is looking over her possessing all of the power. The advertisement also shows that there are to castles. A gray one for the boys and a pink one for the girls.
5. The Bandura social learning theory states that children can formulate gender role concepts through observations. This is related to advertisements because they show these gender stereotypes to children everyday.
6. A gender stereotypical commercial would be a commercial for tonka truck commercial because they always show only boys playing with these different types of trucks.
Taylor Nieves
ReplyDelete1.Girls are: depicted in conventional roles such as playing house or cooking; shown playing with dolls and being concerned popularity and how they look; portrayed as cooperative, more passive, and less aggressive than boys. Boys are: shown seeking power, speed, and physical action; aggressive and more independent than girls.
2. Young girls are in commercials for dolls such as Barbie and Bratz, stuffed pets to care for, and make up.
3. Young boys are in commercials for playing sports, racing cars, and action figures such as Transformers or Star Wars.
4. With the play castle advertisement, the boy was depicted as the one with power and the girl was depicted as cowardly and fearful of the boy. Also the advertisement showed how the use of color is used in gender stereotypes. The gray castle is shown to be for the boys and the pink castle in the corner is for the girls. The use of color indicates what is appropriate for each gender.
5. According to Bandura’s social learning theory, kids develop gender role concepts through observations, rewards, and punishments. Media has become a focus for Bandura’s theory because movies, books, and television offer kids other models for kids to imitate besides their parents. Due to the many hours children watch television, the shows and commercials they see may be a greater influence than their parents.
6. Most Disney movies portray gender stereotypes. The girls are portrayed as beautiful damsels in distress who need a guy to save them. They are also portrayed as naïve because they easily fall into the traps set for them. The guys are portrayed as strong, handsome, brave men who are always there to rescue the girl.
1.How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are portrayed in roles of “playing house and cooking.” Boys are portrayed as “physical action” like the use of sports or trucks.
2.Specifically, what kind of commercials are young girls in?
The girls in these advertisements are seldom pictured away from their homes, instead they are contently playing inside in their bedrooms or in their on backyards.
3.What kind of commercials are young boys in?
The boys in the advertisements are allowed more freedom to roam the world. They are more mobile and active. The popular toys for boys involve more action. They actively battle each other through play with sports, transformers or Star Wars action figures.
4.What does the author state about gender roles and the play castle advertisement?
The boy is standing outside of the castle looking up at the girl who is in the castle acting afraid. The use of color to indicate the appropriateness of a toy for a girl or boy is found in many advertisements. The girl’s castle was pink and the boy’s castle was grey.
5.How does Bandura's social learning theory relate to gender roles and the media?
According to Bandura’s social learning theory, children formulate gender role concepts through observations as well as through rewards and punishment. Considering the number of hours of television that children watch, their exposure to televised models through programs and advertisements may even be greater than their exposure to their own parents’ behaviors.
6.Cite your own example about a certain toy or television ad that portrays gender stereotyping.
The Easy Bake Oven is an example of a toy that portrays only girls mainly using it. The oven itself is usually pink and the commercials have girls cooking with it. Just by the pink color of the oven shows how the Easy Bake Oven portrays gender stereotyping. The Nerf toys are usually based with boys. In the commercials you see not only younger boys but teenage boys playing with the Nerf guns. This portrays boys as having the more “athletic” and “physical” stereotype.
1. In advertisements girls are typically shown playing with Barbie dolls, playing games such a house or cooking, and are playing with make-up. Boys in advertisement are usually always outside and playing with more masculine toys such as water guns and Lego’s.
ReplyDelete2. Young girls are typically in commercials such as Barbie or Bratz, and those more focused on playing quietly in their room.
3. Young boys are typically in commercials such as Lego’s and those focused in playing outside and being aggressive.
4. Gender role used with the play castle advertisement comes from how the children are standing. The boy standing inside the castle looking down on the girl shows that he has power over her. The young girl standing outside the castle looking frightened depicts that she is less powerful when compared to the boy. The two different colors available for the castle also shows that the gray is intended for boys and pink is intended for girls. This only further pushes the idea of gender typing in toys.
5. Bandura’s social learning theory relates to gender roles and media because when the children look at these advertisements and see that only boys are playing with certain toys and are associated with certain colors, they will learn the stereotypes that have emerged in society. Those that say boys are to play with action figures and girls play with Barbie dolls. Children learn this from observation and with today’s media, and young child can learn this very easily.
6. My little pony is a toy that portrays gender stereotyping because it’s a pink pony that is aimed for young girls to play with. They don’t aim for young boys to go out to their local toy store and want to buy this product.
1. Boys are portrayed as aggressive, competitive, seeking power, and more dependent than girls. Girls are seen as more cooperative and concerned with image and popularity.
ReplyDelete2. Young girls are in commercials where they are dressing up, playing with dolls or in a playhouse cooking.
3. Young boys are in commercials with action figures, sports or anything with speed.
4. The author states that the gender typing takes place with the colors of the castle. The gray castle is for the boys and the pink castle for the girls.
5. Bandura’s learning theory suggests that children will learn through experience and observation as well as through punishments and rewards from parents.
6. A boy example of gender stereotyping is Hot Wheels because in the commercials only boys are playing with them and the colors are black and blue with the cars on fire.
A girl example of gender stereotyping would be polly pockets because it’s only girls in commercials playing with them, there are only girl figures to play with and everything is pink, purple and or girly colors.
1. Girls are portrayed in traditional roles like cooking or playing house, and are also shown to be more passive and cooperative and less aggressive. Boys are portrayed to be seeking speed, power, and physical action. Boys are also shown as more independent than girls.
ReplyDelete2. Young girls are in commercials for dolls, makeup, or stuffed animals. And all the commercials typically show the girl at home.
3. Boys are shown in commercials for sports, cars, and battle action figurers. They are shown in places other than their home.
4. The author says that this shows the boy as possessing some sort of power and the girl is also afraid. Also it shows how colors are stereotyped to be for girls or boys.
5. Bandura’s social learning theory relates to gender roles and the media because it says that children learn gender roles through observation, and at a young age television is one of the common things that a child emulates.
6. Hot wheels often depicts boys with their products because boys should be associated with cars in their minds. They never show a girl in their commercials or print advertisements.
1. Girls are presented in conventional roles such as playing house and cooking. Girls are also portrayed as being obsessed with being beautiful, less aggressive than males, and spend their time playing with dolls. Boys are shown as aggression seekers and more physical than girls. Boys are also shown as being more independent.
ReplyDelete2. Girls are in commercials that deal with playing with dolls and that deal with feminine products and makeup. Many of these are Barbie, Bratz, and pet commercials. Most of the girl commercials show them in their rooms and not outside.
3. Young boys are in commercials that take place outdoors, showing that boys play outside and more activities than girls. They usually battle or fight in their commercials. Star Wars, Transformers, and other action figures are commercials that are more suitable towards boys.
4. The play castle advertisement shows different gender roles. The boy was pictured in the middle of the castle, showing power over the girl that is standing on the outside of the castle. This is showing which gender companies think would be more powerful. A pink castle was shown in the corner, meaning that the gray one shown in the picture was for boys and the pink one would be for girls.
5. From Bandura’s Social Learning Theory, it is shown that children conform depending on the type of commercial they see. For example, if a boy sees a commercial with other boys playing with trucks, he will think that society wants him to play with trucks. The same goes for a girl. If she sees a commercial where the girls are all playing with dolls, that she will have to play with dolls to be normal. Both sexes view commercials and will base their actions off of them.
6. Treasures N Trinkets boutique was aimed more for young girls because on the cover, it shows two young girls wearing different necklaces and showed them making the different pieces of jewelry. This is very directed towards girls because usually men don’t wear or make jewelry.
1. Girls in ads are shown as stereotypical girls are: cooking an playing house, playing with dolls, passive, less competitive, and focused on popularity and beauty. Boys are portrayed, again, stereotypically: independent and focused on physical activities and sports.
ReplyDelete2. Barbies, Bratz, stuffed pets, usually playing at home.
3. Action and battle toys, Star Wars and Transformers, all over the world.
4. That it uses gender stereotypes in the placement of the children in the castle in the ad, in addition to the colors available for the castles.
5. Bandura says that children form their gender roles based on observation, and the media is the biggest way children observe examples of their roles.
6. The “Littlest Pet Shop” ads feature exclusively girls, mostly wearing pink with long hair put up in pigtails. They are laughing and completely content to run the lets up and down the ramps and groom and feed them.
1. Boy are portrayed as stronger than girls. Boys are seen playing sports and with action figures whereas girls appear with dolls and barbies. Girls appear more cooperative and passive than boys who are often shown as competitive. Boys show more aggressive behavior and are more independent compared to the girls.
ReplyDelete2. Girls are seen playing indoors with barbies and dolls. They are often shown in their bedroom.
3. Young boys appear outdoors and are more active than girls. The boys appear to roam the world more than the girls. They are shown in advertisements with sports and action figures.
4. The use of color indicates which toy is for a girl or a boy. The girl has the pink castle and the boy has the gray castle.
5. According to Bandura, chidren better understand gender roles through observations. They also learn through rewards and punishments. Besides observing their parents, children also use the media. For example, books, and television shows gives them exposure to the gender roles.
6. Girls are advertised with hello kitty toys. They are pink and “girly” looking. Boys are advertised with race cars such as hot wheels. They are seen with dark colors like red and blue and have flames on them sometimes.
1. In advertisements, girls are represented in traditional roles such as playing house, and cooking, playing with dolls, and wanting to be popular and beautiful. Boys are shown as seeking power, speed and physical action. Aggressive advertisements are almost exclusively limited to boys. Boys are always shown as playing with race cars or battling action figures.
ReplyDelete2. Barbie dolls, Bratz dolls, stuffed pets to care for and make up are shown with girls in the advertisements. The girls are always shown in the house, in their bedrooms or in their backyard.
3. Boys are more active and shown in commercials where toys involve more action from the participants. They battle each other with sports, transformers, or Star wars action figures.
4. It is unacceptable for boys to play with dolls but perfectly fine for them to play with action figures. The author says that the play castle advertisement shows stereotyping because they have different color castles for boys and girls. Girls have the pink castle and boys have the grey castle.
5. Bandura’s social learning theory says children create gender role concepts through observations as well as through rewards and punishment.the media have become a focus of study related to social learning because they portray stereotypes through movies, books, and television.
6. Polly Pocket’s advertisements had only girls in the commercial and everything was pink and other girl colors.
1. Girls are portrayed in advertisements as more dependent than boys. Girls are shown to be cooperative and less aggressive than the boys. Boys are portrayed as being more aggressive over the passive girls. Boys re portrayed as wanting power and control, along with lots of physical action.
ReplyDelete2. Young girls are shown in make up and doll commercials.
3. Young boys are shown in commercials with sports, racing cars, and action figures.
4. Girls are shown in advertisements that involve being inside, such as house, where the girl will play in her room all day where as boys are shown to be exploring the world on adventures in the backyard and beyond.
5. Children tend to stay with same gender behaviors, as seen on the television, rather than opposite gender behaviors.
6. American Girl dolls stop being gender neutral when the child reaches the age of 8 (when they go from Bitty Babies/Twins to the American Girl dolls), as though a boy playing with a girl doll is only acceptable until a certain age.
Kristie Avena
ReplyDeleteMrs. Delle Cave
Child Psychology- Gender typing
7 March 2012
1.The girls being portrayed as playing house and cooking portray girls and boys in advertisements. Girls are portrayed with playing with dolls and being beautiful. Girls are also portrayed as less competitive as boys. Boys are portrayed as having power and seeking action. They are also seen as more independent than girls.
2. The type of commercial that young girls are typically in is Barbie, Bratz, stuffed pets, and makeup. Girls are also constantly playing in their house or in the backyard.
3. The type of commercials that young boys are in is ones that deal with being active. The popular toys for boys are sports, Transformers, and Star Wars action figures.
4. The author states that because of gender stereotypes, it is unacceptable for boys to play with dolls but perfectly fine for them to play with action figures. The author states that the advertisement for play castle has a use of color. The gray castle is for boys and the pink castle is for girls. The use of color indicates the appropriate toy for a boy or a girl.
5. Bandura’s social learning theory relates to gender roles and the media because he says that a child can understand gender roles by observation. The media is related to this theory because it portrays the gender stereotypes through movies, books, and television.
6. My Little Pony was a commercial that portrays gender stereotyping. The commercial was pointed directly to girls because the commercial was filled with small ponies that were pink and purple and girly colors. The ponies were sparkly and colorful and pretty.
1. Boys are portrayed as seeking power, speed, and physical education. Also boys are shown as being more aggressive and more independent than girls. Girls are also portrayed as being cooperative and more passive and less aggressive and competitive than boys.
ReplyDelete2. Girls are seen playing with barbies, dolls, stuffed animals, and are usually in their own home or in their room.
3. Young boys are seen being more mobile and active than girls. They are normally involved with more action such as playing sports, battle games, and action figures.
4. The author states that the use of color indicates if it is appropriate for a boy or a girl. The girl castle comes in pink and it also comes in grey so it will also be appropriate for a boy.
5. According to Bandura’s social learning theory, children formulate gender role concepts through observations as well as through rewards and punishment. This relates to the media because movies, books, and especially television entertain children.
6. Hot wheels is an example of a gender bias toy because it is aimed towards all boys. The cars are seen being played with by boys and are mainly black, blue, grey, red, and other darker colors with flames on the cars. The cars are advertized racing on a track, driving over ramps, or crushing other smaller cars.
Andrew Spagnolo
ReplyDelete1. Boys are portrayed as seeking power, aggressive, and physical action. Girls are portrayed as more passive and cooperative
2. Commercials show girls playing with dolls and make up in their bedrooms or yards.
3. Boys are always actively battling each other through sports or playing with action figures.
4. In the advertisement the boy is in the castle looking down with power over the little girl while she is cowering below, afraid of something.
5. Children learn gender roles through observations as well as reward and punishment. This relates to media because of movies, books, and tv that entertain children.
6. American Girl Dolls show just girls playing with baby dolls outside of their house at a tea party. All of the girls playing are wearing dresses.
1. Girls are portrayed as girly girls. This includes things like playing dress up, playing with dolls and overall just wanting to be a princess. Boys are considered as the more aggressive ones that seek power.
ReplyDelete2. Younger girls are shown in Barbie doll commercials, Bratz dolls, and stuffed animal and make up commercials.
3. Young boys are shown playing sports, racing cars or battling action figures like Star Wars.
4. The author says that even though it is “just an advertisement” they target children and send out a message of what is and isn’t acceptable for boys and girls. He says that children learn about gender roles through these advertisements.
5. Bandura’s social learning theory says that children formulate gender role concepts through observations and through rewards and punishment. This relates to the media because other than parents children look up to the characters in movies and books. They then get the idea in their head that the character portrayed is how they are supposed to look and act.
6. A toy that portrays gender stereotyping is tool kits or construction toys. People automatically think since they are tools that only boys would want to play with them. A girl could very well want to play with a hammer, screw driver etc. and pretend to be fixing up one of their toys.
1. How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are represented with dolls, playing house, and cooking. They are viewed as more passive than boys and concerned with being popular and beautiful. Boys are shown as being aggressive, more independent than girls, and power seeking.
2. Specifically, what kind of commercials are young girls in?
Young girls are seen in doll or make-up commercials. More specifically, they are seen with Barbie dolls, Bratz dolls, stuffed pets, and make up.
3. What kind of commercials are young boys in?
Boys are seen in action commercials like sports, Transformers or Star Wars action figures. They have more freedom to roam around the world.
4. What does the author state about gender roles and the play castle advertisement.
It states that colors are assigned to boys or girls. The boys castle is automatically grey and the girls is pink.
5. How does Bandura's social learning theory relate to gender roles and the media?
Because of the amount of television children watch, they formulate gender role concepts through observations of readily available models, a.k.a. commercials.
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
My Little Pony portrays gender stereotyping because the horses are all pink or purple with hearts all over them. In all of the ads, girls are seen playing with them and not boys.
1. Boys and girls are gender stereotyped in advertisements. Girls are portrayed as being cooperative and more passive and less aggressive and competitive than boys. Boys are shown seeking power, speed and physical action. Aggressive behavior is almost exclusively limited to advertisements targeting boys. Boys are also shown as being more independent than girls.
ReplyDelete2. girls are in commercials playing with dolls or makeup. Among the more popular toys for girls are Barbie dolls, Bratz dolls, stuffed pets to care for and make up. The girls in these advertisements are seldom pictured away from their homes, instead they are contently playing inside in their bedrooms or in their on backyards
3. boys are in commercials playing sports, racing cars or battling action figures. Boys in the advertisements are allowed more freedom to roam the world. They are more mobile and active. The popular toys for boys involve more action. They actively battle each other through play with sports, transformers or Star Wars action figures.
4. Apparently, the gray castle is intended for boys and a pink one is available for girls. The use of color to indicate the appropriateness of a toy for a girl or boy is found in many advertisements.
5. According to Bandura’s social learning theory, children formulate gender role concepts through observations as well as through rewards and punishment. It has also included both imitation of others and expectancies of reinforcement for that imitative behavior. Children imitate television behaviors. Research has indicated that children tend to imitate same-sex models with greater frequency than opposite-sex models. In terms of the social learning theory, girls continue to see models of domesticity. Limitations for girls’ behavior as well as boys’ behavior exist in television commercials.
6. My Little Pony portrays bright colors like pink, purple, and teal, which are stereotyped colors, preferred more by girls. The commercials only show girls playing with the toys, inferring that it is a toy made solely for girls. It shows the girls playing with the figures in the safety of their own home. This was argued in the article that the home is where most girls’ toys are advertised. This shows domestication and delicacy which is a stereotype for girls.
1. Girls are portrayed in more traditional roles. They are shown either cooking, playing house or with dolls, and focusing on physical characteristics. Boys are portrayed as being more aggressive and competitive. They are also made more independent than their female counterparts.
ReplyDelete2. Young girls are in commercials about dolls or make up. Specifically, Barbie dolls, Bratz dolls, stuffed pets they have to look after and make up products
3. Young boys are seen in commercials about toys that involve action and freedom. They battle eachother with sports, transformers or Star Wars action figures.
4. The author states that in the play castle advertisement the boy is shown standing inside of the castle while the girl is outside and he is looking like he has more power over her. Later, the advertisement goes on to show that they have a pink castle alternative appropriate for the girls to play with.
5. Bandura’s social learning theory relates to gender roles and the media by children formulate gender role concepts through observations as well as through rewards and punishments. The most readily available sources of models for children, besides their parents, is the media. Children tend to imitate same sex role models over the opposite.
6. A toy called Pecoware Girl’s Sparkling Beauty Makeup Kit. This toy is intended for young girls and comes in a pink purse. It’s filled with lipgloss, nail polish and other beauty products. The advertisement actually even says that now the little girl can imitate her mom as she gets ready for work, as if that would be a good thing. Young girls are pressured into making themselves look sexy at a young age. A five year old child shouldn’t be concerned with making herself look like an adult.
1. How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are shown in kitchens, playing with dolls and being concerned with being pretty and popular.
Boys are portrayed as aggressive and independent power-seekers.
2. Specifically, what kind of commercials are young girls in?
Girls are in commercials advertising dolls, makeup, Barbie, Bratz and stuffed animals.
3. What kind of commercials are young boys in?
Boys advertise sports, Transformers, Star Wars, and action figures.
4. What does the author state about gender roles and the play castle advertisement.
The boy holds the power by being on top of the castle, while the girl cowers outside. Also, the castles are two separate colors for girls (pink) and boys (blue), which may imply that a boy choosing the pink castle would be wrong
5. How does Bandura's social learning theory relate to gender roles and the media?
The children learn gender roles through observation, like watching advertisements that say it is unacceptable for a boy to play with Barbies. Their decisions when choosing toys, and how the parents react is the reward/punishment.
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
All of the Polly Pocket advertisements show only girls playing with the dolls, and the dolls only participate in tasks that are “acceptable” for girls to be doing, for example, shopping, going to the spa, cooking, doing hair/makeup.
How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are portrayed as playing will dolls and being in the kitchen and cooking. Also girls are more passive and more concerned with being beautiful. While boys are aggressive and are seen seeking power, speed, and physical action. Lastly boys are shown to be more independent than girls.
Specifically, what kind of commercials are young girls in?
The kinds of commercials girls are in picture mostly make up and dolls. Some examples of these would be the name brand Bratz and Barbie Dolls.
What kind of commercials are young boys in?
The kind of commercials boys are in are the action one. These are mostly outdoors and more freedom like. Some examples of this would be Star Wars and the transformers figures. Boys tend to move toward the action.
What does the author state about gender roles and the play castle advertisement.
The author states about gender typing with the castle advertisement. In the advertisement there are two castles, one pink and one gray. Pink is for the girl and the gray is the boy. The color is gender typing.
How does Bandura's social learning theory relate to gender roles and the media?
Bandura’s social learning theory relates to gender roles because of the influence of the media. The media has such an impact on what everyone says and does in society today.
Cite your own example about a certain toy or television and that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
Polly Pockets is an example of gender roles because it is only for girls.
1. Boys are shown to have aggressive behavior and looking for power, speed and physical action. Boys are shown to be more independent than girls. Girls are shown to be princesses or cooking in the kitchen. Girls are concerned with popularity and beauty.
ReplyDelete2. In commercials, young girls are shown playing with Barbie Dolls and Bratz, stuffed animals and make up kits.
3. In commercials, young boys are playing sports or with transformer action figures.
4. In the castle advertisement, the boy is shown inside the castle while the girl is outside the castle fearing and cowering. This advertisement shows that boys are dominant and over powering the girls. In the corner of the advertisement also shows that there is a pink castle available. The boys are intended to have the grey castle while the girls are intended to have the pink castle.
5. The Bandura’s social learning theory, children formulate gender role concepts through observation, imitation, punishment and rewards. The media has a focus on this theory because children also imitate the things they see in movies, books and especially television.
6. One example that portrays gender stereotyping is Bob the Builder toys because it shows that a man is suppose to do the hard, physical labor to build objects and repair them.
Megan Sullivan
ReplyDelete1. In advertisements, boys are portrayed as a “powerhouse”. They like speed and physical action (ex. Trucks and cars that they can control) and are also shown as more independent than girls. Girls are portrayed much more homebody that they really are. They are always playing house or cooking and always want to be shown as concerned with how they are looking.
2. Girls are always featured in advertisements related to make-up or hair and are usually seen playing in their bedrooms in the Barbie and Bratz commercials.
3. Boys are seen more in commercials where a lot of action is taking place. This is why they are seen in commercials where they are playing with action figures from Star Wars or Transformers.
4. In the play castle advertisement, the author states that the boy is powering over the girl because he is inside of the castle, while the girl stands in fear outside. Also, these castles come in two separate colors, gray for boys and pink for girls, which show that the use of color is used as another example of gender typing.
5. Bandura’s social learning theory relates to gender roles and the media because the models that the children have are from movies, books, and television shows. Through the large amount of television and movies that kids nowadays watch, they are exposed to many examples that relate to the gender roles in everyday life.
6. An example about a toy that portrays gender stereotyping would be legos. Legos appear to be in colors that are associated with boys. Also, the action figures or legos are always boys and never are girls. The different type of kits that they come in are always about how they can build their own mechanic shop or truck, never would they ever come in something where it would be something a girl would build.
1. Girls are portrayed as seeking traditional roles such as playing house and cooking. They are also shown to be concerned with popularity and beauty. Boys are portrayed as aggressive and independent, seeking thrill, action and power.
ReplyDelete2. Girls are in doll, makeup and stuffed animal commercials.
3. Young boys are in toy car, action figure and sport toy commercials.
4. In the play castle advertisement, the boy was shown to have more power than the girl as she was cowering against the gate of the castle. There was also a pink castle in the corner, showing that the grey castle is intended for boys and the pink one is intended for girls.
5. Bandura’s social learning theory states that children formulate their gender role concepts through both observation and operant conditioning. When a child sees an advertisement intended for their gender, they imitate that behavior. Children tend to be more positively reinforced of the behavior that correlates with their sex.
6. One ad that I have seen often on kid’s channels is the ad for that spy car. The remote control car with a camera on it. This ad shows gender roles very clearly in that it only ever portrays boys using the toy and often uses the example of spying on a sister. This not only excludes girls from the toy, but also makes fun of them and suggests that brother’s spy on their sisters to embarrass them or find their diary, as the young boy in the ad did.
1. Girls and boys are portrayed in advertisements in gender stereotypes. Girls are portrayed doing roles such as playing house, cooking, and playing with dolls. They are seen playing with dolls such as Bratz and Barbies. Girls are also portrayed as being cooperative and more passive and less aggressive and competitive than boys. Boys are portrayed in advertisements as being more independent, aggressive, and competitive than girls. Boys are portrayed playing with action figures. Girls and boys who do not follow these gender stereotypes are, for the most part, looked down upon by society.
ReplyDelete2. Young girls are in commercials playing with dolls or makeup. They specifically play with Bratz dolls or Barbie dolls, and stuffed pets to care for and make up.
3. Young boys are in commercials playing sports, racing cars, or battling action figures. They actively battle each other through play with sports, transformers or Star Wars action figures.
4. The author states that in this specific play castle advertisement, the boy gender is portrayed as being more powerful and standing over the girl gender. This advertisement tries to say that boys are more dominant than girls, even at a young age. Also one castle in grey and the other is pink. The grey castle is intended for the boy and the pink castle is intended for the girl. Gender stereotypes are even placed on colors in many different advertisements.
5. Bandura’s social learning theory states that children formulate gender role concepts through observations as well as through rewards and punishment. This relates to gender roles and the media because the media’s advertisements influence gender roles by portraying boys and girls in a certain way. Also it is looked down upon for a girl or boy to go against the ways of “how things should be.” Sometimes parents will punish their little boy for playing with a doll by taking away the doll and giving them an action figure. The media makes society look down upon a tomboy girl or a boy who likes dolls.
6. The easy bake oven is portrayed in a gender stereotyping way because it is pink and the box shows a girl on it. The toy appears to be specific to just girls, but it does not necessarily need to apply to just girls. My brothers used to play with the easy bake oven, and I used to play with their hot wheels cars.
1.How are boys and girls portrayed in advertisements?
ReplyDeleteIn advertisements, girls are usually categorized under housing and cooking. They are stereotyped as more passive and less competitive than boys are. Girls are commonly portrayed as beautiful princesses. Boys are usually categorized under power, speed, and physical action related. Boys are more aggressive and competitive, therefore advertisements show boys being more independent than girls.
2. Specifically, what kind of commercials are young girls in?
Young girls are in commercials that involve playing with dolls or make up. The specific dolls girls are seen in commercials playing with are Barbie dolls or stuffed animals, usually playing in either their bedroom or backyard.
3. What kind of commercials are young boys in?
In commercials that have young boys in them, the young boys seem to be free to roam around than the girls do (since the girls are usually secluded in their bedroom or in their backyard). The boys play with toys that involve tons of action, such as: sports, transformers, star wars action figures, etc.
4. What does the author state about gender roles and the play castle advertisement.
The play castle advertisement is a perfect example for gender stereotyping. In the advertisement, a boy and a girl are shown standing inside the castle looking out while the girl is outside the gate of the castle. The girl probably represents the so called “passive” nature than the boy. The boy seems to possess the utmost power as he looks down at the girl who obviously has no power at all. The use of the pink and gray castle colors match up with the certain gender. Pink for girls, gray for boys.
5. How does Bandura's social learning theory relate to gender roles and the media?
Bandura’s social learning theory relates to gender roles and the media because the theory states that children formulate gender role concepts through observation of its environment. Also through rewards and punishment. When a behavior is reinforced, that’s how the child (boy or girl) will possess. There’s a ton of things in the media that influence boys to be into action figures and girls to be into Barbie dolls. From television, books, and movies, boys and girls are influenced to behave as their specified gender type.
6.Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
The super soaker television advertisement advertises the humungous water gun that is specifically for boys. In the commercial, it showed only boys soaking each other with these water guns. No girls were seen in this commercial, only boys. It showed the power and control these boys had by having these super soakers.
1. Girls are portrayed as playing traditional roles such as playing house and cooking, playing with dolls, being concerned about being popular or beautiful, and as more passive and less aggressive. Boys are portrayed as seeking power, speed and physical action. Boys are portrayed as more aggressive and more independent.
ReplyDelete2. Girls are seen in commercials playing with dolls, stuffed pets or make up.
3. Boys are seen in commercials showing action, outside, battles and sports.
4. In the castle advertisement, the boy is standing inside the castle while the girls is outside looking scared. The boy is looking down on her, which makes him seem powerful. Also, there is a small, less significant picture of a pink castle in the corner, which is intended for girls. This advertisement makes boys seem more important or dominant over girls.
5. Bandura’s social learning theory states that children learn though observation, and children learn gender stereotyping from examples in the media. Children may be exposed to more gender roles through television than through their parents, and will learn to imitate what they observe.
6. A toy for girls that is an example of gender stereotyping is a Barbie doll. The girls are portrayed as “perfect,” being tall and beautiful. Barbie has the best clothes, cars, jobs, and can do everything. This is giving girls an impression that beauty is everything and an early sense for materialism. If a boy plays with a Barbie, this is considered wrong and is frowned upon. Although they made male Ken dolls, they are still only for girls. In Barbie commercials, only girls are shown playing with the dolls. The commercials are girly, using pink and purple and feminine fonts and designs. Even the packaging for the dolls is pink, which is only a “girl color.”
1. Girls, when advertised, are typically portrayed in traditional ways, playing with house tools and cooking tools. They are also portrayed playing with dolls and other toys associated with beauty. Lastly, girls are seen to be more passive than boys who are portrayed as more aggressive. Boys are portrayed as much more powerful, with toys involving speed, action, and physical activity.
ReplyDelete2. Girls are typically found in commercials for things such as dolls or makeup. They are also found in commercials where the setting is the home. Almost always, they are playing with the toy in a bedroom, or outside in their backyard.
3. Boys are typically in commercials playing with action figures, racecars, or sports related toys. They are also found in commercials outside of just the home. They are portrayed as more mobile and active, allowing them more freedom to roam the world.
4. The author says that this advertisement for the play castle uses strong gender roles. The fact that the boy is portrayed at looking out of the house while the girl looks frightened puts the idea of the all powerful and brave man in people’s minds. On top of that, the gray castle is advertised for the boy while the pink one is advertised for the girl implying that boys should not have pink and vice versa.
5. Bandura’s social learning theory states that children learn through observation when in social situations. This applies to advertising because if a little boy is watching a commercial for a doll that he likes however it is portrayed with a girl, he may think that he is not able to play with it because of what he observed.
6. Barbies are a perfect example of a toy “meant” for one gender and not the other. Although there are male barbies in addition to the girls, boys are never in the commercials and typically they are targeted for girls rather than boys.
1.Girls are portrayed as being concerned with their appearance or popularity. They are also portrayed in traditional roles like cooking or having something to do with the house. Boys are portrayed as aggressive and much more independent.
ReplyDelete2.Young girls are shown in specific commercials playing with makeup or caring for a pet or doll. They are in limited spaces like a bedroom or a backyard.
3.Young boys are shown playing sports, racing cars, or battling action figures. They are shown with more freedom and have toys with more action.
4.In the play castle advertisement the boy is shown inside the castle and looks fearless and powerful. He is looking down at the girl who outside looking afraid of something about the play castle. The play castle also comes in pink and grey further encouraging gender stereotypes.
5.According to Bandura’s social learning theory children learn some of their gender role concepts through observation, which is why the commercials and gender stereotypes in the media have become so important. Children learning gender roles may use books, movies and television shows as examples and with many that portray stereotypes they are bound to conform to them.
6.A gender stereotyped toy that I can remember from childhood was a spider man web-slinger toy from the popular movies that was shown specifically for boys. There were boys shown in the commercials promoting this toy and when a girl cousin of mine wanted the toy it was surprising to all the adults.
1. Boys and girls are portrayed in a stereotypically fashion in advertisements. Advertisements often show girls playing with pretty, pink dolls, house keeping, cooking, and focusing on their own social status. All these activities make girls appear to mostly stay at home. However, boys are seen as adventurous, powerful, stronger, faster, and all around more aggressive. Boys seem to have more motivation to be greater, physically.
ReplyDelete2. Girls’ interests are advertised in more “at-home” scenarios: doing make- overs, playing in their bedrooms, dressing their dolls.
3. Boys are found in more adventurous, outdoors, roaming-the-world-type advertisements. They are found playing in the backyard, dueling and battling one another.
4. In the play castle advertisement, the author focuses on the appropriateness of colors relating to gender stereotyping. The gray castle is aimed specifically toward boys while the pink castle was intended for girls.
5. Bandura’s social learning theory explains that children understand gender roles through media, as they do with rewards and punishment. Children are exposed to these models of how boys and girls are supposed to be like through advertisements, television, books, movies, etc.. Media seems to have a greater influence than the child’s own parents. Parents’ behaviors may be less exposed to the children than televised programs, in this day and age.
6. http://uk.girltech.com/electronics-passwordJournal.aspx
Ignoring the company’s name, Girl Tech, the Password journal is aimed strictly for girls. Their advertisements portray every single gender stereotype mentioned in the Care Bears vs. Transformers article: the use of colors (lots and lots of different shades of pink), the location of the young girls (usually at a sleep-over or bedroom), and has views the girls focusing on their social status (makes you seem more popular). The Password Journal makes girls seem as though all they do is stay inside to focus on their sensitivity, emotions, and feelings, rather than go out and face the world, as though a young boy would do.
1. In advertisements boys are portrayed as being aggressive and seeking power, speed, and physical action. Girls are portrayed as being cooperative, and more passive, less aggressive, and less competitive than boys. Girls are also often shown cooking, playing house, and playing with dolls.
ReplyDelete2. Young girls are in Barbie dolls, Bratz dolls, stuffed pets, and makeup commercials.
3. Young boys are in commercials for sports, guns, trucks, and transformers or Star Wars action figures.
4. The author states that the castle advertisement stereotypes gender roles by depicting a girl and boy playing with the castle and showing the boy possessing the power as he looks down on the girl. It also stereotypes gender roles by putting a pink castle in the right hand corner to show that the gray castle is for boys and the pink castle is for girls.
5. Bandura’s social theory relates to gender roles in the media because it states that children learn gender roles through observation, imitation, rewards, and punishment. Children are now spending more time watching television and movies, so they will learn through the media and will model the behavior they see. Children may now be exposed to televised models through programs and advertisements more than their parents. Because of this the media plays a crucial role in forming children’s concepts of gender roles.
6. A toy that portrays gender stereotyping is hot wheels cars. Commercials for this product always feature boys who are aggressive and loud. They also want the car to go faster, higher, and be more dangerous. These commercials never feature girls and are implying that this is a toy that is only for boys.
1.) Girls are presented in traditional roles such as playing house and cooking. They are also shown playing with dolls and being concerned with being popular and beautiful. Girls are also portrayed as being cooperative and more passive and less aggressive and competitive than boys. Boys are shown seeking power, speed and physical action. Aggressive behavior in advertisements is used to target boys. Boys are also shown as being more independent than girls.
ReplyDelete2.) Young girls are shown in doll commercials, such as Barbie and Bratz, as well as stuffed animal and makeup commercials.
3.) Boys are often times shown in commercials playing sports, racing cars, or battling action figures. They are frequently appear in transformers or Star Wars action figures commercials.
4.) An advertisement for a play castle shows the type of gender stereotyping researchers have found in advertisements. In the ad, a boy and girl are playing with the pop up castle. The boy is shown standing inside the castle looking out while the girl is shown cowering in fear outside the gate of the castle. The boy seems to possess the power as he looks down on the girl. The ad also indicates gender stereotypes by containing a picture of a pink castle in the right hand corner. Apparently, the gray castle is intended for boys and a pink one is intended for girls.
5.) According to Bandura’s social learning theory, children formulate gender role concepts through observations. They imitate what they see on t.v., and they think that’s how they should act.
6.) A lot of exercise equipment commercials contains gender stereotyping. In these commercials, all of the women are skinny and pretty, and all of the men are muscular and buff. You will never see a thick, overweight person in any of these work out commercials.
Moira Zechman
ReplyDelete1. Girls are portrayed as being popular, beautiful, cooperative, passive and less aggressive and competitive then boys. Boys are power seeking, physical, aggressive, and more independent than girls.
2. Young girls are seen in commercials playing with dolls or makeup contently inside their room or backyard of their homes
3. Young boys are seen in commercials playing sports, racing cars, or battling action figures outside and seem to roam more freely
4. The girl is shown cowering outside the castle while the boy is inside looking out at her, also there is a pink castle shown “for girls” and a gray one “for boys”
5. Children formulate gender role concepts through observations along with reward and punishment. The media is the most frequent model for children aside from parents. Children tend to imitate same sex models because parents are more likely to reward the child when they imitate the same sex. Children’s social learning from TV advertisements result in the advertisements showing children how they should act, and these advertisements show stereotypical behavior and general roles. Despite intervention from adults and caregivers, these judgments remain in the children. The commercials show young boys playing with toys aggressively and young girls more domestically, therefore stereotyping and putting boys and girls into categories on how they are supposed to act starting at a young age.
6. http://www.princessfreezone.com/storage/296557_10150381091575482_629635481_10408275_1558583221_n.jpg?__SQUARESPACE_CACHEVERSION=1315882607763
Heather Mealey
ReplyDelete1. In advertisements girls are portrayed as playing with dolls, playing house or cooking. They are also shown to be concerned with being popular and beautiful and less aggressive and more passive than boys. Boys are portrayed as being aggressive and seeking power, speed and more independence.
2. Girls are in commercials that show them playing with dolls and makeup and are usually playing in their bedroom or their backyard.
3. Boys are in commercials that show them playing with action figures and trucks. In advertisements, young boys are shown to be more mobile, active and free.
4. The author states that many advertisements gender stereotype. The author does not agree with toys being a certain color for a certain gender or certain dolls being only for a girl. In the play castle advertisement the boy is shown standing inside the castle and the girl on the outside which sent the image that the young boy had more power. In this advertisement it also showed a pink castle for girls and a grey castle for guys which is also an example of gender stereotyping.
5. Bandura’s social learning theory relates to gender roles and the media because Bandura believes children formulate gender role concepts through observations, rewards and punishments. Bandura also believes that the media has become gender focused and the models children and parents see are on the television or books.
6. An example of a toy that gender stereotypes are little toy kitchens. If you go into a toy store there are kitchens in a variety of girl colors and maybe only one neutral color. This is gender stereotyping because it portrays the image that only girls should be the ones cooking not young boys.
1. Girls are portrayed as being cooperative, more passive and less aggressive than boys. Boys are seen as more competitive. They are shown seeking power, speed and physical action. Aggressive behavior is targeted in boy advertisements. Also, boys are also shown as being more independent than girls.
ReplyDelete2. Girl are seen in commercials for Barbie dolls, Bratz dolls, stuffed pets and make up.
3. Boys are seen in commercials for sports, transformers or Star Wars action figures, and racing cars.
4. The boy is shown standing outside the castle and the girl is seen cowing outside the castle as if afraid of something. The boy seems to be in control and have power while he looks down on the girl. Also, the castle comes in grey for boys and pink for girls.
5. According to Bandura children formulate gender role concepts through observations as well as through rewards and punishment. Also, the media has become related to social learning because the most readily available sources of models for children to imitate besides their parents are movies, books and television. These things may have a greater influence than parents because of the amount of time some children spend watching tv.
6. I remember the commercial and song from my little pony. These toys favor the female gender. The ponies are usually pink with stars and hearts on them. In the commercials I cannot remember once when there was a boy playing with the ponies instead of little girls.
1. Boys are portrayed as being more aggressive and powerful in advertisements. They are shown as physical and independent. Girls on the otherhand are always more concerned with popularity and beauty. They are passive and cooperative in advertisments.
ReplyDelete2. Young girls are seen in commercials involving makeup, dolls, and stuffed pets. The commercials are usually placed in their rooms or back yards.
3. Young boys are shown playing with racing cars, battling action figures, or playing sports. They aren't very limited in their commercials. They are seen in different setting because they have more freedom.
4. In the play castle advertisement, the gender roles are clearly seen. The boy is shown inside of the castle, peering out. He posses the power. The girl is cowering outside of the castle. There is a grey castle for the boy and a pink castle for the girl.
5. Bandura's social learning theory states that children formulate gender roles through observations as well as rewards and punishments. This relates to gender roles and the media because the media is a huge form of childhood learning. When children learn using this, they learn the gender roles the rest of society has become accustomed to and as a result become accustomed to it themselves.
6. My Little Pony portrays ngender stereotyping because they have little play horses that they make pink and purple and give them girl accessories.
1) Girls are portrayed to be playing with dolls or playing house. Advertisements also portray girls as less aggressive and more compassionate than boys. Boys are portrayed to being strong and independent. They are usually shown playing outside of the house.
ReplyDelete2) Girls are usually in commercials with dolls, house, and/or make-up. Girls are usually shown playing in their backyard or in their bedroom.
3) Boys in commercials are shown to be outside and more active. They are also shown to be more independent.
4) In the play castle advertisement, they have both a boy and girl in the commercial. The boy seemed more active and the main person in the advertisement while the girl was more reserved. They also had the castle come in pink for girls or gray for boys.
5) Bandura’s theory is that children learn gender roles through observation. By children watching advertisements on the television, it helps contribute to gender roles.
6) In doll commercials, the advertisements show only girls playing with the dolls. They also show the girls playing with the dolls very carefully.
1. In advertisements, girls are portrayed in a calm mood and peaceful and are also shown playing with dolls and being concerned with being popular and beautiful. Boys are portrayed as seeking power, speed and physical action.
ReplyDelete2. The kinds of commercials girls are in are commercials for Barbie dolls, Bratz dolls, stuffed pets to care for and make up.
3. The kinds of commercials boys are in are commercials for sports, transformers or Star Wars action figures.
4. What the author says about gender rolls in reference to the castle advertisement is that girls need to hide behind boys when facing scary situations. Also that different color is supposed to be for girls or boys.
5. Bandura’s social learning theory relates to gender roles and the media because children formulate gender role concepts through observations as well as through rewards and punishment and the media has become a focus because the most readily available sources of models for children to emulate aside from their parents are movies, books and especially television.
6. An example of gender stereotyping in toy advertising is the cars that little kids can operate. There are army jeep styles for boys and the Barbie jeep for girls. Also in the boy jeeps, the boy is driving and the girl is in the passenger seat riding along together.
1. Girls are portrayed as more laid back and calm while boys are portrayed as aggressive and more independent.
ReplyDelete2. Specifically, young girls are in doll and makeup commercials.
3. Young boys are in sport, car, and action figure commercials.
4. The boy seemed to have power over the castle because he was inside while the girl stood outside, sort of scared to go in. Also, in the corner of the page, a pink castle was available specifically for girls and the gray castle was apparently for boys.
5. According to Bandura, children learn gender role concepts through observations, rewards, and punishment. For example, children follow role models other than their parents through television, books, and other media.
6. The toy line “Furreal Friends” is marketed specifically to girls as it portrays only little girls in its commercials and the toys are baby animals that are battery powered and move.
1. Girls are portrayed as traditional women. They are cooking, playing house, or putting on make-up. Boys are shown playing sports and playing with cars and battling action figures.
ReplyDelete2. Girls are shown playing with Barbie or Bratz dolls or putting on make-up while contently playing in their bedroom or backyard.
3. Boys on commercials are battling in sports or with Transformers or Star Wars action figures.
4. The author believes that gender typing shows boys and strong and shows girls as more traditional and, in the case of the play castle, cowardly.
5. According to Bandura’s social learning theory, children learn their gender roles through observation. They also learn through punishment and rewards.
6. Power Rangers gender types. They make the pink Power Ranger a girl and the blue and red ones boys. They use this to try to make more boys buy the toys because they like the red and blue ones and get the girls to buy the pink ones.
1. How are boys and girls portrayed in advertisements?
ReplyDeleteGirls are shown playing house, cooking, playing with dolls, being cooperative, passive, and not aggressive or competitive.
Boys are shown seeking power, speed and action. They are also aggressive and are shown to be more independent.
2. Specifically, what kind of commercials are young girls in?
Commercials show girls playing with dolls or makeup. The commercials are rarely shown away from the home setting (in their room or back yard).
3. What kind of commercials are young boys in?
In commercials boys are playing sports, racing cars, and battling action figures. In the commercials the boys are shown to have more freedom, and are more active.
4. What does the author state about gender roles and the play castle advertisement.
The author says these may just be advertisements but it is the way the children learn about gender roles. The advertisements target children with the message of what is appropriate for boys and girls.
5. How does Bandura's social learning theory relate to gender roles and the media?
This relates to gender roles because children tend to imitate same-sex models that can be shown on TV. This also effects concepts of gender roles to younger children. The advertisements on TV show the children how their gender should behave and do.
6. Cite your own example about a certain toy or television ad that portrays gender stereotyping. (If you can't think of one, look it up on the internet)
An example of this is a phone service (Verizon T-Mobile, ect.) In most of these commercials you see the girl with the pink phone talking away. And you see the brother getting into a video game on his black phone. This certain commercial portrays to both genders how and what they should do with this advice.
1. Boys are portrayed as aggressive, competitive, and seeking power. Girls are shown in stereotypical roles such as playing house or cooking. They are portrayed as being more concerned with beauty and popularity.
ReplyDelete2. Young girls are in Barbie and Bratz commercials, make-up commercials, and commercials about stuffed pets to care for.
3. Boys are in more active, action commercials such as ones for sports, and Star Wars and Transformers action figures.
4. The author states that the use of color to indicate the appropriateness of a toy based on gender, is found in many advertisements. The advertisement for the play castle shows the boy standing inside the castle, looking down on the girl outside the castle gate. The advertisement also shows pictures of a gray castle intended for boys, and a pink one for girls.
5. Bandura's social learning theory states that gender role concepts are learned through observation, imitation, and reinforcement. Children formulate these concepts through advertisements that market a toy specifically for boys, or one specifically for girls.
6. An example of stereotyping in advertising is the little tykes kitchen set. The commercial features only little girls playing with the set, insinuating that girls are only good for cooking, and that it is a women's role.
1. Girls are in roles playing house or cooking, playing with dolls and being concerned with being popular and pretty. Boys are shown seeking power, speed, and physical action, more independent than girls, and aggressive behavior.
ReplyDelete2. Popular toys for girls are Barbie and Bratz dolls, stuffed pets and make up.
3. Playing sports, transformers, and star wars action figures.
4. The boy is seen on top of the castle and the girl is cowering away from the castle in fear of something unseen. They have a gray castle for the boys and a pink one for girls.
5. Kids learn from observations and through rewards and punishment.
6. The commercial for happy nappers shows the girl playing very gently with her love bug. Then it shows her sleeping on the pink house that the love bug lives in. The boy is playing with the dragon and he is being rough with it.
1. In advertisements girls are portrayed with the typical women stereotype. They are shown participating in traditional roles of a woman, such as cooking and taking care of the house. Girls are also usually shown playing with dolls, which brings upon the obsession with looking beautiful and being popular. The personality of girls are passive and less aggressive than boys. On the other hand, advertisements for boys are usually centered on aggressive behavior including: speed, power, and physical actions. Boys are also seen as being more independent than girls.
ReplyDelete2. In girl commercials the setting takes place in their house, usually either the bedroom and never farther than the backyard. Girls can be seen playing with dolls or makeup.
3. Young boys are in commercials that revolve around action and not the nurture aspect that comes with playing with dolls. Unlike girls, boys are shown with a more mobile and active perspective, with the setting in different parts of the world.
4. In the play castle experiment, the gray castle was meant to be for the boy and the pink was for the girl. Also, in the advertisement there was a boy inside the gray castle looking out onto the girl who was in distress outside the castle. The gender roles were shown in the color of the castles.
5. According to Bandura’s social learning theory children learn some of their gender role through observation. Children learning gender roles use books, movies, television shows and other medias as examples for how they should be and therefore feel compelled to conform to them.
6. An example of a toy that demonstrates gender stereotyping is My Little Pony. The colors used for the ponies and their accessories are always “girl colors” such as pink, purple, and teal. Also, in the commercials kids only see girls playing with them, therefore they would get the impression that they are girl only toys.
1. Boy are involved with psychical play and are more aggressive. Girls are involved with playing dolls and how they look.
ReplyDelete2. Girls like Barbies, make up and stuffed animals.
3. Boys are in sports, action figure commercials.
4. Boys are on the castle and girls are afraid of the castle. Guys are more courageous and girls are more timid.
5.Children observe others and learn from being punished or rewarded for their actions.
6. This commercial for nerf footballs are specific for boys. It only shows boys throwing the football and shows how far and hard they can throw it. Most girls did not find football appealing so they are not trying to advertise towards them.
1. In advertisements, girls are shown cooking or playing house, playing with dolls and are shown as being or wanting to be popular. Boys are portrayed with the need for power, speed and doing physical actions. Boys are more independent and are showing a more aggressive behavior.
ReplyDelete2. Girls are shown playing outside or in a bedroom in commercials for Barbies, Bratz Dolls, stuffed animal pets and makeup.
3. Boys are typically shown as mobile and active playing with transformers, sports and action figures. Boys are able to roam about their world.
4. The author states after reading a two page advertisement on a boy and a girl playing with a play castle. The boy is at the top of the castle and the girl is outside on the ground, looking up at the boy. The author noticed that there is a gray castle for the boy and pictured above is a pink one, definitely saying its for a girl. She states that using colors to shown which is for a boy or girl is used in several advertisements.
5. Bandura’s social learning theory relates to gender roles because children learn gender roles from observation and through rewards and punishment. Children learn through the imitation of others and expect reinforcements for their behaviors. The media effects children because they learn from television, movies, and books and imitate through these sources.
6. An example of a gender stereotyping toy advertisement is Legos. Boys and girls can both play with legos but in most commercials, little boys seem to be playing with them the most.
Chris Donnelly
ReplyDelete3/7/12
Child Psych
Gender Stereotype
1. Girls are playing with dolls and makeup and boys are shown playing sports, racing cars or battling action figures.
2. Girls are in Bratz commercials.
3. Boys are in transformers or Star Wars action figures commercials.
4. The author states that in the commercial that the boy was on top of the castles looking down on the girl and it looked as though the boy had the power. Then at the bottom of the commercial it showed a pink castle the said it was for girls. So the grey was for boys and the pink was for girls which reinforces the gender stereotype.
5. Bandura’s social learning theory relates to gender roles and this article because children learn through observation and interaction. Children see other children playing with gender specific toys and associate that toy with that specific gender.
6. I was driving my car yesterday and passed a car with a sunblocker on the back window that said caution princess on board in pink.
1.Girls are portrayed in advertisements as playing house, cooking, or playing with dolls. Girls care about looking pretty and being popular therefore, they most likely enjoy dressing up. Girls are characterized as being cooperative and passive. On the other hand, boys are much more aggressive and competitive than girls. Boys are known for seeking power, speed, and physical action.
ReplyDelete2.Young girls are in commercials that deal with Barbie dolls, Bratz dolls, stuffed animals, and make up.
3.Young boys are in commercials that deal with sports, transformers, or Star Wars action figures.
4.The author states about gender roles and the play castle advertisement by showing that the boy has more power than the girl because he is standing inside the castle while the girl is outside the gate of the castle in fear. Also, the advertisement stereotypes gender by saying the pink castle is only for girls and the gray castle is only for boys.
5.Bandura’s social learning theory states that children learn gender role concepts through observations, rewards, and punishment. Also, the media is associated to social learning because children follow models other than their parents such as movies, books, and television.
6.A toy that portrays gender stereotyping is My Sweet Home doll set. This shows that a girl’s role is taken place at home. It shows that their duty is to stay home, do chores, and take care of the children.
1. In advertisements girls are presented playing house or cooking. They are also shown playing with dolls and being cooperative and less competitive. Boys are shown seeking power and physical action. Boys are also shown being more independent than girls.
ReplyDelete2. Girls are in commercials playing with dolls, such as Barbie, or putting on make up. They are usually in their bedroom or at home.
3. Young boys are usually in commercials that have action involved such as playing sports or with transformers. Boys are freer to roam around outside
4, In the play castle advertisement the girls was shown standing outside of the fence looking to be afraid of something unseen while the boy on the inside looking down on the girl in a position of power. In addition to how the girl and boy were portrayed, the advertisement also showed that the castle was available in pink so it would be appropriate for girls to play with
5. According to Bandura children learn about gender roles through observations, rewards and punishment. Through the media, children seem to imitate and recall more about same-sex models than opposite-sex models.
6. The m little pony commercials gender type because all the ponies are pink purple, or other girlie colors. They have hearts and stars on their bodies and in the commercials you always see little girls playing with them.
1.) Girls are portrayed as “traditional” women. They are cooking, playing house, or putting on make-up. Boys are shown playing sports, playing with cars and battling action figures.
ReplyDelete2.) Young girls are in commercials that are safe and peaceful. They specifically are in Barbie dolls, Bratz dolls, and Disney princess commercials.
3.) Boys are seen more in commercials where a lot of action is taking place. This is why they are seen in commercials where they are playing with action figures from Star Wars or Transformers.
4.) The author states that because of gender stereotypes, it is unacceptable for boys to play with dolls but perfectly fine for them to play with action figures. The author states that the advertisement for play castle has a use of color. The gray castle is for boys and the pink castle is for girls. The use of color indicates the appropriate toy for a boy or a girl.
5.) Bandura's social learning theory relates to gender roles and the media children form gender role concepts through observations. This comes from observing other individuals, their parents, and now more then ever, the media.
6.) One example of gender stereotyping would be Tonka Truck commercials.